In last week’s blog post, I explored why SEO is important for virtually every rental business, and how even the least tech-savvy among us can make real improvements by creating directory listings on sites including Google Places, Facebook and Yelp.
Let’s pause there for a moment, because the previous paragraph encompasses the topic of today’s post. Links — yes, those simple, unassuming words underlined in blue — are one of the most critical factors when it comes to boosting your SEO power. And just like creating directory listings, you don’t need to be technically-oriented to be successful in this endeavor. All you need is knowledge of your industry and of issues and topics that are relevant to your customers.
The SEO site Moz describes the importance of links best: If you think of the web as a city, search engines like Google use links as the streets between webpages. Google’s “brain” walks (or sprints) down these streets to teach itself how pages are related to each other and in what ways. Search engines have treated links as “votes” for popularity and indicators for trustworthiness. Sites like Wikipedia or the New York times always rank high in search results because so many people link to them, indicating they are authoritative sources. Thus growing your “link profile” is, according to Moz, “among the top tasks required for search ranking and traffic success.”
Here are two manageable steps to help you get started on your quest.
An internal link is one that points to another page on your website. Among the reasons why internal linking matters, it helps people navigate through your website and defines the architecture and hierarchy of your website for Google’s “spiders.” So how do you do this?
If you want to read more on this topic, the analytics vendor Kiss Metrics outlines “Seven Commandments of Internal Linking.”
What is the most crucial component for SEO success, you are surely wondering? Many SEO genius-types believe that external links, where other sites link to yours, are the single most important source of ranking power. So, how do you go about link building, as it’s called? There are a number of tactics, though all depend on one thing: useful, interesting content.
In short, the importance of using links on your site and, most importantly, getting others to link to you, is paramount. And it doesn’t even take a genius. In the next “Easy SEO” post, we’ll go through some pointers on creating content that will further help you on the road to SEO victory.
Written by Kate Miller, Marketing Manager at InTempo Software. Kate is SEO-Certified by the Direct Marketing Association and Inbound Marketing-Certified by HubSpot.